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Marketing : strategy and management /

Markin, Rom

Marketing : strategy and management / Rom Markin. - 2nd ed. - New York : Wiley, 1982. - 672 p. : ill. ; 24 cm. - The Wiley series in marketing 0273-2955 .

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing.

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Marketing : strategy and management /

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