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Marketing : principles and practices /

Mellott, Douglas W., b.1934-.

Marketing : principles and practices / Douglas W. Mellott, Jr. - Reston, Va. : Reston Pub. Co., 1978. - xii, 416 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0879094559

Subjects--Topical Terms:
Marketing.

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