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Marketing /

Murphy, Patrick E., 1948-.

Marketing / Patrick E. Murphy, Ben M. Enis. - Glenview, Ill. : Scott Foresman, 1985. - xvi, 654 p. : ill. ; 28 cm. - Scott, Foresman series in marketing .

ISBN: 0673159256

Subjects--Topical Terms:
Marketing.
Marketing--Management.

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