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Marketing /

Mandell, Maurice I.

Marketing / Maurice I. Mandell. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1985. - 740 p. : ill. ; 24 cm.

Includes index. Bibliography : p. 727-729.

Subjects--Topical Terms:
Marketing.
Marketing--Management.

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