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Marketing : contemporary dimensions /

Marketing : contemporary dimensions / Robert Robicheaux, William M. Pride, O.C. Ferrell. - Boston : Houghton Mifflin, 1977. - xiii, 427 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0395250072

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures.

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