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Marketing : contemporary concepts and practices /

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell and Thomas T. Ivy. - Boston, London : Allyn and Bacon, 1982. - xv, 685 p. : ill. (some col.), facsims. ; 28 cm.

Includes index.

ISBN: 0205076564

Subjects--Topical Terms:
Marketing.

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