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Marketing : concepts, strategies, and decisions /

Reibstein, David J.

Marketing : concepts, strategies, and decisions / David J. Reibstein. - Englewood Cliffs, N.J. : Prentice-Hall, 1985. - 684 p. : ill. ; 24 cm.

Subjects--Topical Terms:
Marketing.

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Marketing : concepts, strategies, and decisions /

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