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Marketing concepts and applications

Schewe, Charles D., 1942-

Marketing concepts and applications Charles D. Schewe, Reuben M. Smith. - New York : McGraw-Hill Book, 1980. - 665 p. ; 24 cm.

ISBN: 007055272X

Subjects--Topical Terms:
Marketing.
Marketing--Problems, exercises, etc.

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Marketing concepts and applications

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