Marketing : concepts and applications /
Schewe, Charles D, b.1942.
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. - Tokyo : McGraw-Hill, 1980. - xxii, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
Marketing.
Marketing--Problems, exercises, etc.
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. - Tokyo : McGraw-Hill, 1980. - xxii, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
Marketing.
Marketing--Problems, exercises, etc.