Marketing /
McDaniel, Carl.
Marketing / Carl McDaniel. - Second edition. - New York : Harper & Row, 1982. - 751 p. ; 24 cm.
Rev. ed. of: Marketing an integrated approach, 1979.
0060443596
Marketing--United States.
Marketing--United States--Case studies.
Marketing / Carl McDaniel. - Second edition. - New York : Harper & Row, 1982. - 751 p. ; 24 cm.
Rev. ed. of: Marketing an integrated approach, 1979.
0060443596
Marketing--United States.
Marketing--United States--Case studies.
