Marketing : basic concepts for decision making /
Robin, Donald P.
Marketing : basic concepts for decision making / Donald P. Robin. - New York : Harper & Row, 1978. - xvi, 430 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0063878496
Marketing.
Consumers.
Marketing : basic concepts for decision making / Donald P. Robin. - New York : Harper & Row, 1978. - xvi, 430 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0063878496
Marketing.
Consumers.
