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Marketing : basic concepts and decisions /

Pride, William M.

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. - Boston : Houghton Mifflin, 1977. - xix, 594 p. : ill, ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 039524529X

Subjects--Topical Terms:
Marketing.

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