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Marketing a Southeast Asian perspective /

Marketing a Southeast Asian perspective / edited by Ian McGovern. - Singapore : Addison-Wesley, 1996. - 325 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0201889102 RM77.14

Subjects--Topical Terms:
Marketing--Asia, Southeastern.
Marketing--Management.--Asia, Southeastern
Marketing--Singapore--Case studies

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Marketing a Southeast Asian perspective /

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