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Marketing : a behavioural analysis /

Chisnall, Peter M.

Marketing : a behavioural analysis / Peter M. Chisnall. - 2nd ed. - London : McGraw-Hill, 1985. - 328 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 0070841500

Subjects--Topical Terms:
Motivation research (Marketing).
Marketing.
Consumers.

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Marketing : a behavioural analysis /

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