Marketing /
Heskett, James L.
Marketing / James L. Heskett. - New York : MacMillan, 1976. - xiii, 610 p. : ill. ; 24 cm.
Includes bibliographies and index.
0023539402
Marketing
Marketing / James L. Heskett. - New York : MacMillan, 1976. - xiii, 610 p. : ill. ; 24 cm.
Includes bibliographies and index.
0023539402
Marketing
