Marketing /
Mercer, David
Marketing / David Mercer. - Oxford : Blackwell, 1992. - ix, 759 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0631176314
Marketing--Management.
Marketing / David Mercer. - Oxford : Blackwell, 1992. - ix, 759 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0631176314
Marketing--Management.
