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The marketer`s guide to public relations : how today`s top companies are using the new PR to gain a competitive edge /

Harris, Thomas L., 1931-.

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler. - New York : John Wiley & Sons, 1991. - 306 p. : ill. ; 24 cm.

ISBN: 0471618853

Subjects--Topical Terms:
Public relations.
Corporations.
Marketing--Management.
Corporate sponsorship.

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The marketer`s guide to public relations : how today`s top companies are using the new PR to gain a competitive edge /

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