Normal view MARC view ISBD view

Market-driven management using the new marketing concept to create a customer-oriented company /

Webster, Frederick E.

Market-driven management using the new marketing concept to create a customer-oriented company / Frederick E. Webster. - New York : John Wiley & Sons, 1994. - xiv, 319 p. ; 25 cm. - The Portable MBA series .

Includes bibliographical references : p. 295-307.

ISBN: 0471595764

Subjects--Topical Terms:
Marketing--Management.
Consumer satisfaction.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Market-driven management using the new marketing concept to create a customer-oriented company /

Contact Us

Copyright ©The National University of Malaysia Library