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The market segmentation workbook target marketing for marketing managers

Dibb, Sally

The market segmentation workbook target marketing for marketing managers Sally Dibb and Lydon Simkin - London Routledge 1996 - 219 p. ; 25 cm.

ISBN: 0415118921 RM82.35

Subjects--Topical Terms:
Market segmentation
Marketing

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The market segmentation workbook target marketing for marketing managers

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