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Market research and analysis /

Lehmann, Donald R.

Market research and analysis / Donald R. Lehmann - 3rd.ed - Homewood, Ill. : R. D. Irwin, 1989 - xvi, 879 p : ill. ; 24 cm.

Includes bibliographies and index

ISBN: 0256070385

Subjects--Topical Terms:
Marketing research
Marketing research--Problems, exercises, etc.

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