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Market research and analysis /

Lehmann, Donald R.

Market research and analysis / Donald R. Lehmann - Homewood, Ill. : R. D. Irwin, 1979 - xiii, 721 p. : ill. ; 24 cm.

Includes bibliographies and index

ISBN: 0256021406

Subjects--Topical Terms:
Marketing research
Marketing research--United States
Marketing research--Problems, exercises, etc.

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