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Market research : a guide to planning, methodology and evaluation /

Hague, Paul

Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson - London : Kogan Page, 1996 - 224 p. : ill. ; 23 cm.

p. 207-220

ISBN: 0749417854 RM82.72

Subjects--Topical Terms:
Marketing research--Planning
Marketing research--Methodology
Marketing research--Evaluation

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Market research : a guide to planning, methodology and evaluation /

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