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Marketing principles a broadened concept of marketing

Nickels, William G.

Marketing principles a broadened concept of marketing William G. Nickels. - Englewood Cliffs, N.J. Prentice-Hall 1978. - 576p. 24cm

Includes bibliographical references

ISBN: 0135582059

Subjects--Topical Terms:
Marketing.

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Marketing principles a broadened concept of marketing

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