Managing the big sale : a relational approach to marketing strategies, tactics, and selling /
Crosby, John V.
Managing the big sale : a relational approach to marketing strategies, tactics, and selling / John V. Crosby. - Lincolnwood, Ill. : NTC Business Books, 1996. - 224 p. : ill. ; 2 4 cm.
0844234273 RM110.22
Selling--Key accounts--Management.
Sales management.
Marketing--Management
Managing the big sale : a relational approach to marketing strategies, tactics, and selling / John V. Crosby. - Lincolnwood, Ill. : NTC Business Books, 1996. - 224 p. : ill. ; 2 4 cm.
0844234273 RM110.22
Selling--Key accounts--Management.
Sales management.
Marketing--Management