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Managing media organizations : effective leadership of the media /

Lavine, John M.,

Managing media organizations : effective leadership of the media / John M. Levine, Daniel B. Wackman. - 454 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0582286344

Subjects--Topical Terms:
Mass media--Management.

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Managing media organizations : effective leadership of the media /

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