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Managerial marketing policies and decisions /

Meloan, Taylor W.

Managerial marketing policies and decisions / by Taylor W. Meloan, Samuel V. Smith and John J. Wheatley. - Boston : Houghton Mifflin, 1970. - ix, 575 p. : . ill ; 24 cm.

Includes bibliographical references.

LCCN: 72-009677 //r84

Subjects--Topical Terms:
Marketing.
Marketing--Management.

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