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Management science in marketing

Montgomery, David Bruce

Management science in marketing / by David B. Montgomery and Glen L. Urban - Englewood Cliffs, N.J. Prentice-Hall 1969 - xix, 376 p.: 24 cm.

Bibliographical footnotes.

LCCN: 69-014590 //r84

Subjects--Topical Terms:
Marketing--Management

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Management science in marketing

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