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The management of marketing

Wilson, M. T. (Michael Thomas), 1938-

The management of marketing Mike Wilson - Farnborough, Hants.: Gower , 1980 - xvii,141p.: . ill ; 31cm

Bibliography: p137-138. - Includes index

ISBN: 0566021919

Subjects--Topical Terms:
Marketing management
Supervision of employees

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The management of marketing

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