Management in marketing channels
Management in marketing channels
Donald J. Bowersox ... (et al.)
- New York McGraw-Hill 1980
- viii, 390 p ill 24 cm
- McGraw-Hill series in marketing .
Includes index
Bibliography: p. 369-383
0070067406
Marketing channels--Management
Marketing management
Marketing management--Case studies
Includes index
Bibliography: p. 369-383
0070067406
Marketing channels--Management
Marketing management
Marketing management--Case studies