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Management controls and marketing planning

Wilson, R. M. S. (Richard Malcolm Sano)

Management controls and marketing planning / R. M. S. Wilson - Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann : London 1979 - xvi, 224 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 201-217.

ISBN: 0434922668

Subjects--Topical Terms:
Marketing--Management

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