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The Making of effective advertising /

Patti, Charles H

The Making of effective advertising / Charles H. Patti, Sandra E. Moriarty - Englewood Cliffs, N.J. : Prentice-Hall, 1990 - xiii, 140 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0135472903 RM72.19

Subjects--Topical Terms:
Advertising copy
Advertising

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The Making of effective advertising /

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