M. A. M. E., market and media evaluation /
Schiller, Robert D.
M. A. M. E., market and media evaluation / the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller - London : MacMillan, 1969 - xiii, 434 p. : forms. ; 24 cm.
Includes bibliographical references.
Advertising media planning
Marketing
M. A. M. E., market and media evaluation / the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller - London : MacMillan, 1969 - xiii, 434 p. : forms. ; 24 cm.
Includes bibliographical references.
Advertising media planning
Marketing