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Long range planning for marketing and diversification /

Taylor, Bernard, 1931-

Long range planning for marketing and diversification / collated and edited by Bernard Taylor and Gordon Wills - Bradford : Bradford University Press, 1971 - 464 p. : illus. ; 23 cm.

Includes bibliographical references.

ISBN: 0258967781

Subjects--Topical Terms:
Marketing
Diversification in industry

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