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Applied marketing research /

Sciglimpaglia, Donald M.

Applied marketing research / Donald Sciglimpaglia - Chicago : The Dryden Press, 1982 - 335 p. : ill. ; 24 cm. - Dryden Press series in marketing .

ISBN: 0030576342

LCCN: 81-71833

Subjects--Topical Terms:
Marketing research
Market survey

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