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Applied marketing principles /

Weinrauch, J. Donald, 1942-

Applied marketing principles / J. Donald Weinrauch, William E. Piland - Englewood Cliffs, N.J. : Prentice-Hall, 1979 - xi, 432 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0130411035

LCCN: 78-025806 //r84

Subjects--Topical Terms:
Marketing
Marketing--Management

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