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Learning aid to accompany basic marketing a managerial approach /

McCarthy, E. Jerome

Learning aid to accompany basic marketing a managerial approach / E. Jerome McCarthy, Andrew A. Brogiwicz. - 7th ed. - Homewood : Richard D. Irwin, 1981. - 370 p. ; 28 cm.

ISBN: 0256020582

Subjects--Topical Terms:
Marketing management.

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Learning aid to accompany basic marketing a managerial approach /

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