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Learning aid for use with Basic marketing : a managerial approach, ninth edition /

McCarthy, E. Jerome

Learning aid for use with Basic marketing : a managerial approach, ninth edition / Basic marketing : a managerial approach. E. Jerome McCarthy, William D. Perreault. - Homewood, Ill. : Irwin, 1987. - 1 v. (various paging) ; 28 cm.

ISBN: 0256036500

Subjects--Topical Terms:
Marketing--Management.

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Learning aid for use with Basic marketing : a managerial approach, ninth edition /

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