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Learning aid : to accompany basic marketing, a managerial approach /

McCarthy, E. Jerome

Learning aid : to accompany basic marketing, a managerial approach / E. Jerome McCarthy... [et al.]. - 7th ed. - Homewood, Illinois : Richard D. Irwin, 1981. - 370 p. ; 28 cm.

ISBN: 0256025347 Hadiah

Subjects--Topical Terms:
Marketing.
Management.

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Learning aid : to accompany basic marketing, a managerial approach /

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