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Applications in basic marketing : clipping from the popular business press /

McCarthy, E. Jerome

Applications in basic marketing : clipping from the popular business press / E. Jerome McCarthy and William D. Perreault - Homewood, Ill. : Irwin, 1991- - v. : ill. ; 26 cm.

Includes bibliographical references.

'Clippings from the popular business press.'

ISBN: 0256101167

Subjects--Topical Terms:
Marketing--Periodicals
Marketing--Management--Periodicals

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Applications in basic marketing : clipping from the popular business press /

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