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Launching new products in competitive markets /

Skinner, Richard N.

Launching new products in competitive markets / by R. N. Skinner. - London : Associated Business Programmes, 1974. - vii, 184 p. : ill., facsim. ; 24 cm.

Includes bibliographical references.

ISBN: 0852270240

Subjects--Topical Terms:
New products.
Marketing.
Marketing research.

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