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Kleppner`s advertising procedure /

Russell, Thomas, 1941-

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1993. - 755 p. : ill. ; 28 cm.

Rev. ed. of : Otto Kleppner's Advertising procedure.

ISBN: 0135186714 RM51.35

Subjects--Topical Terms:
Advertising.

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