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Japanese-led companies understanding how to make them your customers

Holden, Nigel

Japanese-led companies understanding how to make them your customers Nigel Holden, Matt Burgess - London McGraw-Hill 1994 - 228 p. ; 24 cm.

ISBN: 0077078179

LCCN: 93-37640

Subjects--Topical Terms:
Export marketing--United Kingdom--Management
Corporations, Japanese--Management
Corporate culture--Japan
Consumer behavior--Japan

Subjects--Geographic Terms:
United Kingdom--Commerce--Japan
Japan--Commerce--United Kingdom

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Japanese-led companies understanding how to make them your customers

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