Introduction to marketing management : text and cases /
Rewoldt, Stewart Henry, 1922-
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1977. - xv, 755 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256019282
Marketing management.
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1977. - xv, 755 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256019282
Marketing management.