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An introduction to international marketing : a guide to going global /

Lewis, Keith

An introduction to international marketing : a guide to going global / Keith Lewis and Matthew Housden - London : Kogan Page, 1998 - v, 186 p. : ill. ; 25 cm. - Marketing in action series .

Sources: p. 178

ISBN: 0749422467 RM99.83

Subjects--Topical Terms:
Marketing

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An introduction to international marketing : a guide to going global /

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