Introducing mass communication /
Gamble, Michael.
Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - 2nd ed. - New York : McGraw-Hill, 1989. - 549 p. : 23 cm. - McGraw-Hill series in mass communication. . - McGraw-Hill series in mass communication. .
Includes index.
Bibliography: p. 520-527.
007022773X
Mass media.
Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - 2nd ed. - New York : McGraw-Hill, 1989. - 549 p. : 23 cm. - McGraw-Hill series in mass communication. . - McGraw-Hill series in mass communication. .
Includes index.
Bibliography: p. 520-527.
007022773X
Mass media.