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International marketing strategy : analysis, development and implementation /

Phillips, Chris, 1950-

International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe - London : Routledge, 1994 - xx, 508 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0415089859 RM70.68

LCCN: 94-20949

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies

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