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International marketing and purchasing of industrial goods : an interaction approach /

International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group editor, Hakan Hakansson - Chichester : John Wiley & Sons, 1982 - x, 406p. ; 24 cm.

Includes index

Bibliography: p.395-401

ISBN: 0471279870

LCCN: 81-13070

Subjects--Topical Terms:
Marketing--Europe
Industrial procurement--Europe

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International marketing and purchasing of industrial goods : an interaction approach /

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