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International marketing /

Terpstra, Vern

International marketing / Vern Terpstra - 4th. ed. - Chicago : The Dryden Press, 1987 - 652 p. : ill. ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographies indexes

ISBN: 0030065127

LCCN: 86-8994

Subjects--Topical Terms:
Export marketing--Management

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