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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora - 8th edition - Homewood, Ill. : Irwin, 1993 - 776 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0256105138

LCCN: 92-16448

Subjects--Topical Terms:
Export marketing

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