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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora and John M. Hess - Homewood : Richard D. Irwin, 1966 - 670 p. : ill., map. ; 26 cm.

Bibliography : p. 641-651

LCCN: 66-25589

Subjects--Topical Terms:
Export marketing
International business enterprises

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